Your authority platform, built end-to-end.

For leaders preparing for capital raising, board seats, or major market opportunities who want more than strategy — they want it fully built, packaged, and deployed.

Inside this white-glove program, you’ll walk away with:

1. Strategic Brand Architecture

Clarity & positioning from day one

  • Full-day in-person intensive

  • Comprehensive brand assessment to uncover strengths, gaps, and opportunities

  • Custom brand strategy designed to elevate authority and attract premium opportunities

  • Digital presence audit + roadmap for visibility

2. Executive Coaching & Support

Stay on track, overcome roadblocks

  • 6 x private 60-min coaching calls over 6 months

  • Tailored guidance on brand implementation and challenges

  • Ongoing Slack access for ad-hoc support and feedback

3. Authority Content Engine

Assets that build trust and visibility at scale

  • 6-month content calendar aligned with your authority pillars

  • 2 x professional photoshoots – 40+ high-resolution headshots and action shots per shoot

  • Video shoot & production suite – includes:

    • 1 brand story video (2–3 minutes)

    • 5 topic-specific expert videos (1–2 minutes each)

    • 10 short-form clips (15–30 seconds each)

    • 10 branded b-roll reels for social media use

4. Media & Speaking Collateral

Get booked, published, and remembered

  • Branded 1-page media sheet

  • Speaker kit with 3 signature keynote outlines

  • 2 ghost-written authority articles published under your name

  • Outreach templates for pitching media, podcasts, and features

5. Digital Presence Upgrade

Your online first impression, elevated

  • Custom-designed, SEO-optimised personal website

  • LinkedIn profile overhaul + ongoing optimisation

  • 60 premium LinkedIn posts (10 per month, copy + graphics)

6. Thought Leadership Positioning

Step into the spotlight with authority

  • 3 additional ghost-written authority articles

  • Podcast guesting strategy + 3 secured appearances

  • Speaking engagement sourcing to put you on the right stages

  • Branded podcast series (6 episodes) with curated high-profile guests

7. Capital & Board Readiness

Position yourself for the rooms that matter most

  • Board Application Pack – CV, positioning profile, and achievements tailored for board appointments

  • Investor & Partner Kit – reputation assets designed to inspire trust and confidence with key stakeholders

8. Additional Training & Preparation

Confidence when it counts

  • Personal styling session to ensure your image matches your authority

  • Media training for interviews and on-camera presence

  • Secure Order

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If we haven't met yet ...

I’m Petra — I work with executives, consultants, and founders who are ready to turn their expertise into authority assets that scale.

Through my Trusted Authority™ framework, I help you systemise, package, and monetiseyour knowledge — so you’re recognised as an industry authority not just for your title, but for your thinking, impact, and influence.

I’m the founder of impaCCCt and creator of the Trusted Authority™ book, podcast, and programs. My frameworks are used by executives and founders globally to build influence at scale and create opportunities that last.

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